Upfronts 2022
‘TV’s Top 5’ Podcast: The Upfronts Wrap Edition
Welcome to the 170th episode of TV’s Top 5, The Hollywood Reporter’s TV podcast. Every week, hosts Lesley Goldberg (West Coast TV editor) and Daniel Fienberg (chief TV critic) break down the latest TV news with context from the business and critical sides, welcome showrunners, executives and other guests, and provide a critical guide of what to watch (or skip, […]
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Why Broadcast Networks Took a Back Seat at the Upfronts
In 2009, ABC had so much faith that Modern Family was comedy’s next hit that the network screened the entire pilot for Madison Avenue ad buyers at its upfront presentation. This year, however, ABC was barely mentioned during a Disney presentation that instead highlighted its sprawling portfolio and streaming prowess. Gone are the days when […]
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Upfront Dispatches: The CW Stands Alone
After four days of hype, sizzle reels, data and an unexpected abundance of celebrity profanity, there’s not much left to be said about the 2022 upfront presentations. So, it felt more than fitting that things wrapped up on Thursday morning with a sales pitch from a single broadcast network that’s up for sale itself. The […]
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How The CW’s Sale Could Affect Its Future Schedule
The CW CEO Mark Pedowitz knows fans of his network’s programming are really upset at its atypical round of cancellations this season. The executive came prepared for his pre-upfront call with reporters early Thursday with a message to viewers: He tried. Broadcast’s longest-tenured network topper has a history of giving his long-running scripted originals a […]
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YouTube Brandcast 2022: Live Shopping, Shorts Take Center Stage as Platform Moves Away From Originals
YouTube broke with tradition during its annual presentation for advertisers, known as Brandcast, on Tuesday evening. The event, which typically occurs during IAB’s digital-focused NewFronts earlier in May, instead happened in the midst of Upfronts week at New York’s Imperial Theatre. And this year, instead of announcing a slew of new original programming led by […]
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