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YouTube’s Brandcast Leans on AI, the NFL and CTV

In an upfront week that saw NBCUniversal, Fox, Disney and even TelevisaUnivision tout their corporate relationships with the NFL, only YouTube got the commissioner himself.   NFL commissioner Roger Goodell took the stage at Lincoln Center’s David Geffen Hall during YouTube’s Brandcast event to tout the league’s Sunday Ticket deal with the video platform.   Joined by […]

YouTube Reveals Details, Pricing on Revamped NFL Sunday Ticket Offering

YouTube has released much-anticipated details on its streaming offering of NFL Sunday Ticket, the out-of-market NFL package. Sunday Ticket, which had been exclusive to DirecTV for decades, will shift to YouTube next season, with the Google-owned video platform making it available as an add-on for its YouTube TV service, or as a stand-alone streaming service […]

TikTok to Pitch Ad Buyers at IAB Newfronts Amid Scrutiny

In 2022, the last in-person event of the IAB Newfronts was Twitter, a sort of last hurrah for advertisers on the platform before it was sold to Elon Musk. In 2023, the newfronts will end with another evening presentation from a platform with a decidedly uncertain future: TikTok. The advertising trade organization released its planned […]

Pivot to … Something? The Blurry Future of Podcasting

As top podcast executives and creators gathered at the Wythe Hotel in Brooklyn for the Hot Pod Summit on Feb. 23, a question seemed to underlie each conversation: As the industry seeks an injection of new energy amid an advertising market correction and creators experiment with formats like video, what really is a podcast these […]

YouTube’s Podcast Play Comes Into Focus Amid Skepticism From Creators

It’s become somewhat of a running joke amongst some members of the podcasting community that YouTube, despite its strength as a major player in the creator economy, has been a slow burn — or even a disappointment — for podcasters. YouTube’s status as the most preferred or most used platform for podcast listeners, according to some […]

YouTube Reports Advertising Revenue Miss as Shorts Views Cross 50B a Day

YouTube, a day after formally launching its revenue-sharing program for YouTube Shorts creators, reported $7.96 billion in advertising revenue to close out the holiday season, falling short of Wall Street expectations of ad revenue crossing the $8 billion mark. The video giant’s fourth-quarter ad revenue is almost an 8 percent decline from the previous year, […]

Meet YouTube’s Impresario of Horror: James A. Janisse

With horror displaying its continued dominance at the box office — Nope, Smile, Scream, Barbarian, Halloween Ends and The Black Phone were all among the top 40 releases of 2022 before M3GAN launched the new year with a $30 million opening — James A. Janisse is eagerly riding the gory wave. The content creator founded […]

YouTube Upgrades to Lincoln Center for 2023 Upfront Presentation

YouTube will return for its second presentation during Upfronts week at Lincoln Center’s David Geffen Hall, taking over the longtime home of Disney and during a time slot closely following Netflix’s first advertiser showcase. David Geffen Hall will be a major upgrade for YouTube’s second Brandcast during Upfronts, which has long been an advertiser marketplace […]

YouTube Replaces TikTok as VidCon Title Sponsor

YouTube, a year after it ceded the title sponsorship to TikTok for VidCon 2022, is returning to claim the top post at this year’s convention. The Google-owned video giant has typically had an outsized presence at the annual convention for digital creators, having taken the title sponsor spot for seven years in a row beginning […]

YouTube Experiments With FAST Channels

YouTube, in a bid to take on streaming competitors like Paramount’s Pluto TV and Roku, is offering a select group of users access to free, ad-supported streaming TV channels — also known as “FAST” — on the platform, a company spokesperson confirmed to The Hollywood Reporter. The experiment is running in the U.S. and appears […]

MrBeast Scores Hans Zimmer to Soundtrack Latest YouTube Video

What happens when a YouTube star and legendary film composer both happen to be in Antarctica at the same time? In the case of Jimmy Donaldson (aka MrBeast) and Hans Zimmer, that means filming and creating an original soundtrack for a YouTube video — all within the span of 12 days. After arriving in Antarctica […]

With YouTube Deal, the NFL Cements Itself as the Most Powerful Force in Entertainment 

Beginning next year, there will be one entertainment provider that receives more than $1 billion annually from Paramount, NBCUniversal, Fox, Disney, Amazon and YouTube. Oh, they’ll also get about $50 million annually from Apple, which is paying the hefty fee to sponsor 20 minutes of content per year (the Super Bowl Halftime Show).  That provider […]