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YouTube, Snapchat Move to Bring Influencer Economy In-House

Creators are the new currency. And they are a commodity in increasingly high demand. As digital influencers keep gaining in popularity, companies like YouTube, Snapchat and TikTok are…

YouTube Aims to Reclaim the “Creator Economy” at Annual Brandcast Advertising Event

YouTube, the Google-owned digital video giant, knows that influencers and creators have slowly but surely taken over the digital media space, with new players like TikTok even going so far as…

YouTube TV Pulled From Roku as Dispute Escalates

The two companies have been arguing over data, search and other issues.

GOT7’s Mark Tuan Signs With CAA

The Chinese American singer, model and gamer is a member of the global K-Pop group and is working on a solo album.

YouTube Star Donald De La Haye Jr., aka ‘Deestroying,’ Signs With WME (Exclusive)

The former college football kicker and content creator has over 6 million followers across social media platforms.

TikToker Sheena Melwani Signs With WME (Exclusive)

WME will build out Melwani's business across music, podcasting, brands and endorsements, television, touring and other platforms.

Filmmaker Dhar Mann Signs With CAA (Exclusive)

Mann has 40 million social media followers and more than 16 billion views for his motivational video content.

Social Media Star Nailea Devora Signs With UTA (Exclusive)

Her deal with UTA comes as talent agencies rush to snap up top YouTube, Instagram and TikTok talent.

YouTube’s TikTok Competitor Launches for U.S. Users

YouTube Shorts is a shortform video experience designed for mobile phones.

Liberty Media CEO Sees Amazon Driving Big Tech’s TV Sports Rights Ambitions

"They're only going to get more serious over time," Greg Maffei told an investors conference about the e-commerce giant eyeing live sports agreements, including with the NFL in the U.S. market.

YouTube Suspends Rudy Giuliani Again

The former New York City mayor was already making headlines Monday morning after he was mocked during Sunday's Golden Globes by Sacha Baron Cohen.

Colin Whelan Signs with A3 Artists Agency (Exclusive)

His unscripted TV production banner Conveyor Media is behind 'Joe Exotic: Tigers, Lies and Cover-Up,' 'Bargain Mansions' and 'Cooking On High.'