'Jurassic World' Campaign to "Save the Dinos" Sparks $10M Lawsuit

The lawsuit claims the fictional Dinosaur Protection Group "Save the Dinos" campaign infringes on a real trademark owned by The Dinosaur Project.
Universal Pictures/Photofest

The Jurassic World: Fallen Kingdom campaign to "Save the Dinos" has sparked a $10 million trademark infringement and breach of contract lawsuit against producers. 

Frederick Zaccheo of The Dinosaur Project claims filmmakers breached their contract with him by using the slogan on merchandise. 

According to the complaint filed Tuesday in New York federal court, lawyers for Universal and Steven Spielberg's Amblin Entertainment contacted Zaccheo requesting his consent to use his trademarked phrase. They paid him $50,000 for the right to use it in advertising for the film and promised not to use it in connection with clothing or to promote any charity, specifically animal rights, endangered species and environmental causes. They also agreed that the slogan must always be used with Jurassic Park franchise branding.

"In the months leading up to the release of Jurassic World: Fallen Kingdom, Defendants launched a multi-faceted advertising and marketing campaign centered around the theme of saving the fictional dinosaurs on the fictional island from the fictional volcano," writes attorney Hillel Parness in the complaint. "To that end, Defendants created the 'Dinosaur Protection Group,' a fictional organization run by the character of Claire Dearing from the first Jurassic World film and portrayed by Bryce Dallas Howard."

The campaign included a Dinosaur Protection Group website and social media sites and featured an Adopt-A-Dinosaur contest which offered Save the Dinos merchandise as prizes. (See the complaint below for screenshots.)

Zaccheo is suing for breach of contract, trademark infringement and unfair competition.