CNBC's 'The Profit' Host Trying to Save Crumbs UPDATED: Marcus Lemonis is part of an investor group that's in discussions to rescue the cupcake chain while Magnolia Bakery's CEO says the "Sex and the City"-referenced chain is "a part of pop culture," adding, "we're here to stay."
CNBC Orders Two Reality Series and Expands 'The Profit' The cable network has also put three projects in development.