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Netflix’s 2017 Emmy campaign got an interactive twist with the opening of FYSee, a part art exhibit, part event space that kicked off with a red carpet premiere party in Beverly Hills on Sunday night.
Stars from Netflix originals showed up for the event, but the casts of 13 Reasons Why and Stranger Things drew the biggest buzz. The young actors, who arrived more than an hour after the carpet’s official opening, drove straight from the MTV Movie & TV Awards to the Beverly Hills event space.
Both casts had reason to celebrate — while Stranger Things took home two MTV awards, a second season of 13 Reasons Why was officially ordered over the weekend. Miles Heizer, who plays troubled teen Alex Standall on the latter show, told The Hollywood Reporter on the red carpet that he understands the hesitation from some fans over whether the series actually needs a second season.
“I think that’s understandable in that the series is based off a book that we covered in the first season, but I think what’s exciting about another season is that Jay Asher, the author of the book, he was very involved in the first season and remains involved in what’s coming up next,” Heizer said. “I think it’s his world, it’s his characters, and as long as he’s a part of it I’m excited to see his thoughts and his vision of what’s going to happen going forward. I think we have the right people there to expand the story.”
Brandon P. Bell, who stars in Netflix’s latest comedy, Dear White People, had similar concerns after he finished his 13 Reasons Why binge.
“I guess you would have to, like Game of Thrones, do your own thing,” he told THR. “I think there’s room to grow. It’s really similar to Dear White People in that there’s a ton of characters, and I think you can easily adapt that into whatever it is that you want it to be.”
Inside the party, guests enjoyed passed hors d’oeuvres as they wandered through the social media-friendly exhibits. They could lift a life-size (but ultra-light) fridge and pose like the super-strong Luke Cage, peruse Unbreakable Kimmy Schmidt‘s wardrobe, perfect an Eleven pose on the Stranger Things bikes, or take a selfie in front of any number of arty walls. Crowd favorites included the ones covered in Eggo waffles (for Stranger Things), chattering plastic teeth (for the service’s comedy specials) and cash (for Narcos).
After the red carpet closed, the casts of Dear White People, Orange Is the New Black, Stranger Things and 13 Reasons Why held court on the dance floor in front of Grandmaster Flash, who DJed a set full of ’70s and ’80s favorites.
Throughout the month, the Wilshire Boulevard space will host panels and performances for crowds of Emmy voters, including a conversation with House of Cards star Kevin Spacey on May 8 to kick off the streaming service’s FYC campaign.
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