- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
UPDATED: OK, isn’t this cherry picking a routine overseas debut of a U.S. series for sensational effect? You betcha!
By Scott Roxborough
COLOGNE, Germany — If “TGS” got ratings like this, Jack Donaghywould have killed it years ago.
In its debut on German television Sunday night, Emmy-winning comedy”30 Rock” scored a 0.0 rating, meaning fewer than 5,000 viewerstuned in.
Making Germans laugh is never easy, but the debut was below eventhe lowest forecasts of broadcaster ZDFNeo. The digital nichechannel, which is run by pubweb ZDF, had made “30 Rock” theflagship in its new relaunch, promising more cutting-edgeprogramming for a younger demographic.
But no one, young or old, tuned in Sunday. The BBC comedy “Takingthe Flak” also failed to register on the ratings scale and evenaction drama “The Sentinel” (2006) barely made a dent, reaching30,000 viewers, for a 0.2% share.
In its old incarnation — as documentary niche network ZDFDoku –the channel averaged a 0.3% market share. ZDF’s ratings goal is a0.6% share by the end of next year. The public broadcaster has setaside a budget of €30 million ($44 million) for the relaunch.
UPDATE: NBC is disputing this item to outlets saying the low rating is because “30 Rock” already premiered in Germany on a network called TNT. Thing is, TNT is a pay cable network with 2.5 million households, ZDFNeo is a free network with 24 million households. So you be the judge…
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
‘Yellowjackets’ Star on Filming the Cannibalism and Death in Season 2 Finale: “Seven Hours of Crying”
Bill Hader on Turning Point for Barry in the HBO Series: “A Nice Reminder That He’s Not a Good Guy”
‘Succession’ Star Peter Friedman Reveals His Pick for Logan Roy’s Successor, Says Some Fans Are “on the Right Track”