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Snapchat is bringing its users a new unscripted series about dating from A+E Networks, marking the app’s first original, network-produced show not based on an existing TV franchise.
The series, Second Chance, is part of a larger multishow development deal between A+E, in-house branded-content agency 45th & Dean and Snapchat parent Snap Inc. The companies will look to develop other projects that could involve talent and brands from across A+E’s networks and franchises, in addition to original concepts like Second Chance.
Debuting on Snapchat in April, Second Chance will bring together exes to explore the end of their relationships for the first time as they seek closure or the opportunity for reconciliation. Snapchat has ordered eight episodes of the series, which will be available for its users in the United States, United Kingdom, Canada and Australia.
Second Chance is also the first show from Brooklyn-based 45th & Dean, which A+E launched last May as a new hub for developing digital-first and branded content. “When we launched 45th & Dean one year ago, our vision was innovation in storytelling across all platforms and rich, meaningful partnerships,” said Paul Greenberg, who runs the agency as executive vp in addition to serving as general manager for FYI. “Snapchat is a powerful brand, one which knows how to reach new audiences by pushing the limits and expanding the boundaries of creativity. We’re extremely excited to bring A+E Networks’ strong brand portfolio — which includes A&E, Lifetime, History and FYI — to the Snapchat platform like never before as we roll out Second Chance and several other series already in development.”
Snapchat recently has begun working directly with TV networks to produce shows designed for its young, mobile-first audience. Until Second Chance, all of the shows that Snapchat has ordered have been companions to existing franchises. For example, the app currently is running Watch Party: The Bachelor in conjunction with ABC’s The Bachelor. It also has distributed companions to NBC’s The Voice and ESPN’s Game Day. Last week, it announced the addition of BBC’s Planet Earth II, which will debut Feb. 17.
“A+E’s investment in mobile storytelling is exactly what Snapchat shows are all about: the ability to create premium and wholly original content for a mobile-first audience from some of the best storytellers in the world,” said Snap vp content Nick Bell. “We are excited to break new ground with A+E Networks on our first unscripted series, with a concept that we think is raw and relatable.”
All of Snapchat’s shows can be found in its Discover platform, where it also showcases daily feeds from publisher partners such as ESPN and CNN. The company is expected to add more Discover partners to produce shows and publish curated editorial feeds, and it also currently is working on developing new scripted and unscripted series with NBC, Turner and ABC.
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