ABC’s ‘FlashForward’

I’m putting both “FlashForward” ads here because this is a crucial show for ABC, yet both posters have weird problems. Unless viewers are already familiar with a show, you can’t get away with only having a title (like the ad on the left). The poster on the right looks like some kind of telecom ad — “We need to convey ‘FlashForward’ is about a big global event so let’s have a globe with faces on it.” “FlashForward” is a tough concept to market, but these ads make it even tougher to get excited. Next: NBC’s “Heroes”…

Grade: C-

P.S. You know what would have made a more intriguing “FlashForward” ad? This: