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A survey of ad buyers predicted that the upcoming season of Fox’s “American Idol” will be its last as the No. 1 show on television — due to the departure of Simon Cowell.
MediaLife magazine asked ad buyers how many more seasons they believed “Idol” will remain the nation’s top-rated show.
The majority predicted “Idol” would fall from adult demo leadership either this upcoming season or the one after that.
According to the survey, 21% think “Idol” will slip from its pole position this year, 36% believe this upcoming season will be its last. About 27% give it two more seasons. Only 11% think the show has three more seasons at the top.
The vast majority of the responders, 83%, said their favorite all-time judge on the show was Cowell, who will rule over Fox’s new talent competition “The X-Factor” starting in the fall of 2011.
“Idol” has declined in the ratings the past few years and most predict that even with a radical judging panel shakeup, the show will slip again. Still, “Idol” is so towering it has quite a distance to go before its adult demo rating is below any rivals.
Other items from the survey: Most ad buyers agreed with Fox’s decision to let Ellen DeGeneres leave the show, and believe Kara DioGuardi should not return as a judge.
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