American Horror Story is looking to make a splash at this year’s Comic-Con.
FX is set to unveil a new activation at the annual convention tied to the Ryan Murphy anthology that will give attendees a tease of the upcoming seventh season.
The larger-than-life AHS Zoetrope will promises to “present the chilling series in a whole new way.” The Zoetrope will launch July 20 — the same day Comic-Con officially kicks off and, more important, the same day Murphy plans to reveal the title for season seven.
Running through July 23 at the Hilton Bayfront, the “FXHibition” will also include a Strain-themed sun protection station featuring props from the series, an Archer wet bar, a Snowfall lacing station and an FX scene stealer photo booth that will allow convention-goers to appear in personalized scenes from their favorite FX shows.
The space will also host a special screening of the first two episodes of The Strain‘s final season Friday, July 21, from 7 to 9 p.m.
As previously announced, there will be a Legion mixed reality experience where fans can use a Microsoft HoloLens to get into the headspace of lead character David Haller (Dan Stevens) and interact with his world while testing the boundaries of their own reality.
(See a rendering of the “FXHibition” below.)
American Horror Story‘s presence outside the convention center comes despite the fact that the horror anthology will not panel at Comic-Con.
Like the Roanoke edition before it, season seven has been especially shrouded in mystery. While some castmembers — new (Billie Lourd, Colton Haynes and Lena Dunham) and returning (Sarah Paulson, Evan Peters) — have been confirmed, Murphy has been much more tight-lipped about the theme and plot of the new episodes since he revealed on Watch What Happens Live With Andy Cohen that season seven would revolve around the 2016 presidential election.
Season seven of AHS is expected to launch later this year but a premiere date has not yet been announced.
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