When it comes to American Horror Story season seven: Expect more of the unexpected.
On that note, it’s fair to say that nobody expected co-creators Ryan Murphy and Brad Falchuk to explore the 2016 presidential election — but that is just the theme of season seven of the FX anthology, Cult, which premieres Tuesday, Sept. 5.
To help keep track of all the AHS: Cult details, The Hollywood Reporter has compiled everything released about the plot, cast and more leading up to the highly anticipated debut. Bookmark this page for the latest updates.
The first look
The official trailer (above) begins in Michigan 2016 on election night, with Sarah Paulson’s character screaming in horror at the results that Donald Trump has been elected president. In another home not too far away, Evan Peters’ blue-haired maniac offers an emphatic reaction, thrusting his body up against his television screen in shrill delight.
The polar opposite responses are meant to serve as an entryway into the American divide showrunner Murphy has promised to tackle with the latest cycle of his horror anthology.
Season seven will tackle the 2016 presidential election that saw the former reality host-turned-Republican candidate shockingly defeat former first lady and Secretary of State Hillary Clinton. Murphy initially said it “is going to be about the election that we just went through so I think that will be interesting for a lot of people.”
Months later, the anthology revealed its title to be Cult. The title and season premiere date was announced in a two-part stunt. Kicking off with a waterfront video at the show’s Comic-Con activation that also included a sneak peek (complete with images of Twisty the Clown and bee hives), a message encouraged viewers to visit AHS7.com where another video revealed the title. Of the Cult reveal, Murphy had promised: “And suddenly… it will all make sense.”
The website boasted an interactive experience that dropped multiple weeks of clues. After six weeks of unlocking hints — including first looks at the cult at the center of the season and some of its members — the site released the trailer and now hosts a Cult-themed Page Not Found error message featuring Peter’s character, Kai Anderson (more on him below). The ad team went behind the marketing campaign for season seven with THR here.
Murphy continued to drop more bits of Cult news on Twitter, including that the 11-episode season will take place in Michigan. After asking his social followers if they’d like the main title sequence to return this season, as it was absent during Roanoke, FX revealed the opening credits on Twitter. The sequence shows what is presumed to be members of the cult at the center of the series donning both Trump and Clinton masks, and highlights a bloodied American flag.