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PREVIOUS: Adam Lambert’s racy dance routine, J. Lo falling on her tush … ABC’s telecast of the American Music Awards enjoyed a dash of MTV-style morning-after buzz by generating several talked-about moments.
The Awards drew 14.2 million viewers and a 5.5 preliminary adults 18-49 rating. That’s the largest overall audience for the show since 2002 and its biggest rating since 2004. The AMAs stand as the third-highest-rated awards show of the year, behind only the Oscars and the Grammys and have posted gains the last several years.
Yet NBC’s coverage of the Philadelphia Eagles at Chicago Bears game nonetheless won the night, with “Sunday Night Football” (15.1 million, 5.6) helping put the network into first place in these early numbers.
Meanwhile the Great CBS Drama Switch of ’09 generated muddy initial returns due to the network’s ever-present fall football overrun and increased competition.
My expectation was that “Cold Case” and “Three Rivers” swapping time periods this week would help “Case” and not “Rivers.” If the current numbers hold up, that was only half right — “Case” (9.2 million, 2.0) was down a tenth from last week’s 10 p.m. airing. “Rivers” (7.7 million, 1.6) matched its series low, but there’s only a half-hour of data included here. If there’s a lesson to draw from these results, it’s not going to be from comparing the shows to last week anyway, but from comparing them to each other (“Case” is appearing to be the more durable of the duo). CBS also had “60 Minutes” (15.7 million, 3.4) and “Amazing Race” (11.8 million, 3.5)
Amid all the stronger-than-usual competition, Fox’s animated lineup was lower than typical: “Simpsons” (7 million, 3.3), “Cleveland” (6.5 million, 3.3), “Family Guy” (7.4 million, 3.8) and “American Dad” (5.5 million, 2.8).
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