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Anderson is getting a makeover.
When Anderson Cooper’s eponymous talk show returns for its second season Sept. 10, it will do so with a new name – Anderson Live — and rotating daily guest hosts, an experiment that proved successful during May sweeps.
In its bid to infuse more live coverage –and garner higher ratings in its sophomore season– Warner Bros.’ Anderson Live will move from the Time Warner Center to a new set at Manhattan’s CBS Broadcast Center, which allows for a live studio audience. As part of that live push, whcih was first reported by Broadcasting & Cable, the show will be able to incorporate real-time feedback incorporated into the show through Facebook, Twitter and Tumblr.
“Our biggest overall goal for Anderson Live is to take the best elements of daytime and put it in a show that works in 2012. Being live plays to Anderson’s strengths, providing immediacy and topicality, which allows us to talk about what is going on in the world,” said executive producer Terence Noonan, who will be joined this season by new co-EP George Davilas, a daytime vet who most recently served as senior supervising producer at The Doctors.
Unlike newcomers Jeff Prost and Katie Couric, who have been vocal about not wanting to have celebrities on their show simply to plug their latest film or series, the CNN anchor will continue trotting out stars. Among Cooper’s fall interview subjects: Richard Gere, Mindy Kaling and Stephen Colbert.
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Thomas Brodie Sangster