Apple Builds Out Video Marketing Team With Lionsgate Veteran

Apple has tapped Lionsgate veteran Danielle DePalma as a senior executive on the marketing team handling both film and TV projects. The executive, who was previously executive vp worldwide digital marketing and research at Lionsgate, will report to head of video marketing Chris Van Amburg, who joined Apple in September.

Apple is building out its video marketing ranks ahead of the launch of its streaming service this fall.

The tech giant has tapped Lionsgate veteran Danielle DePalma as a senior executive on the marketing team handling both film and TV projects. The executive, who was previously executive vp worldwide digital marketing and research at Lionsgate, will report to head of video marketing Chris Van Amburg, who joined Apple in September.

Apple announced March 25 that its streaming service, dubbed Apple TV+, will launch this fall as the home for a slate of star-studded original shows including The Morning Show, starring Jennifer Aniston and Reese Witherspoon, and See, featuring Jason Momoa and Alfre Woodard. Pricing and an exact launch date have yet to be revealed.

DePalma, who was named to The Hollywood Reporter‘s Next Gen list in 2010, earned a reputation for building forward-thinking web campaigns for Lionsgate projects like Saw and Kick-Ass.

DePalma and Van Amburg join a growing roster of Hollywood executives who have decamped for Apple over the last two years to work under worldwide video heads Zack Van Amburg and Jamie Erlicht. Their team also includes head of creative development Matt Cherniss, head of international creative development Morgan Wandell and head of unscripted and current programming Kim Rozenfeld.