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Apple TV+ is getting behind the wheel of a series based on the life of automaker Enzo Ferrari.
The streamer has given a straight-to-series order to Ferrari, from Peaky Blinders creator Steven Knight and director Stefano Sollima (Without Remorse, Sicario: Day of the Soldado). The drama also counts Lorenzo Mieli (My Brilliant Friend) and Paolo Sorrentino (The Young Pope) among its executive producers.
The series is inspired by the best-selling biography Ferrari Rex by Luca Dal Monte, published by Giorgio Nada Editore and Giunti.
“I am thrilled to be telling such an evocative story about this legendary man and his iconic brand,” said Knight in a statement. “Enzo Ferrari’s utterly extraordinary life was defined by his dramatic personal and professional journey, and Ferrari is a celebration of an incredibly complex and fascinating human being.”
The series will focus on a five-year period in Ferrari’s life. The logline reads: “Five years. Five drivers. Five deaths. One trial. In the name of passion, in the pursuit of pure speed. At the center of it all a titanic man, complex and multifaceted, who dedicated his genius to the mission of building the fastest racing car in history. Enzo Ferrari: his name became a boast, an aspiration, and ultimately legend. But there was a trail of tragedy and torment along the way. Between 1956 and 1961, deeply wounded by the tragic death of his firstborn son Dino and by what he considered a betrayal by his lead driver Juan Manuel Fangio, Enzo Ferrari rebuilds his racing team from scratch, selecting five promising rising stars of motor racing to fight for victory.”
“As an Italian I feel honored to get to tell this story of Enzo Ferrari, a shining example of Italian excellence,” said Sollima. “Through his relationship with Ferrari Spring Team, the five drivers Enzo ‘adopted’ in his scuderia after the loss of his firstborn son, we will explore the unique qualities, the great genius and the dark obsession that turned this man into a legend.”
The Apple series is one of two big projects about Enzo Ferrari in the works. Michael Mann is directing a feature film (also titled Ferrari) that stars Adam Driver, Penélope Cruz and Shailene Woodley. The film has long been a passion project for Mann.
The series order also comes as Formula 1 racing, where Ferrari is a major player, is enjoying a mini-boom in the United States, with increased coverage (and TV ratings) on ESPN and Netflix’s docuseries Formula 1: Drive to Survive. Apple recently closed a big deal for a feature film starring Brad Pitt set in the racing world, and Hulu is developing a scripted series with driver Daniel Ricciardo.
Mieli will produce the Apple series for The Apartment Pictures, a Fremantle company, in co-production with Nicola Giuliano for Indigo Film and Fremantle. The executive producers are Mieli, Giuliano, Knight, Sorrentino, Giulio Marantonio, Lorenzo De Maio and Sollima. Author Dal Monte will serve as a historical consultant.
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