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Apple has recruited yet another former Sony Pictures Television Studios exec to its executive ranks.
Angélica Guerra will move from the independent studio to the tech giant this month and serve as head of Latin American programming for Apple’s worldwide video unit. She will report to Morgan Wandell, head of international creative development.
Before joining Apple, Guerra served as senior vp and managing director of production for Latin America and U.S. Hispanic at SPTS. She worked under former Sony TV co-presidents Zack Van Amburg and Jamie Erlicht. During her time with the studio, Guerra helped Sony TV become one of the most prolific independent production companies in the region, including in Colombia, Mexico and Brazil.
She helped develop and produce primetime teleseries for the Latin America and U.S. Hispanic market including Mary Magdalene and Metastasis, the latter the Spanish-language take of the studio’s Breaking Bad. On the unscripted side, she helped adapt local versions of Shark Tank, X Factor, Got Talent and more.
Since being tapped to lead Apple’s worldwide video push, Van Amburg and Erlicht have enlisted several of their former Sony colleagues, including former head of current Kim Rozenfeld and development execs Max Aronson and Ali Woodruff.
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