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The first look at The Morning Show, which also stars Steve Carell, provides a peek into the high-stakes drama that will pull back the curtain on early-morning TV. The teaser, which dropped Monday, includes dramatic out-of-context audio but no footage of Aniston, Witherspoon and Carell’s characters. The clips from forthcoming scenes are played over a visual tour of the Morning Show set introducing the Apple original series.
The footage brings viewers inside the office of Mitch Kessler (Carell), a morning show anchor who is struggling to maintain relevance in a changing media landscape. The office contains pictures of Carell and Aniston’s characters, who appear to be the main Morning Show co-anchors.
The dialogue from the three characters offers differing opinions about how the show should run. “Guess what? America loves me,” says Aniston’s character. “I feel like people are screaming for honest conversation,” says Carell’s Kessler. While Witherspoon’s character says, “I think they want to know the person behind the facade.”
The teaser did not announce a specific premiere date. The Morning Show will debut exclusively on Apple TV+ this fall.
Apple won a bidding war for The Morning Show, which it ordered straight-to-series with a two-season order of 20 episodes. The series hails from HBO alum Michael Ellenberg’s Media Res banner, with Aniston and Witherspoon both exec producing, along with director Mimi Leder and showrunner Kerry Ehrin. The show has been described as an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual. Brian Stelter’s book Top of the Morning: Inside the Cutthroat World of Morning TV provides additional background for the show.
Apple’s new video subscription service will feature original shows, movies and documentaries when it launches on the upgraded Apple TV app this fall. The company revealed some of its plans for the Apple TV app during its biannual event in March, where all three Morning Show stars were on hand to help launch Apple TV+. Still to be determined is a price point for the ad-free streaming service.
Watch the Morning Show teaser above.
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