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Israeli rom-com formats from Keshet International, The Baker and the Beauty and The Stylist, are set for Indian adaptations on OTT service Viu, owned by Hong Kong-based telecom group PCCW.
Both shows originally aired on Keshet 12 in Israel while The Baker and the Beauty also saw a U.S. version on ABC, the fourth such licensing deal for the show. The original Hebrew version was also streamed worldwide on Amazon Prime.
The Indian adaptation of The Stylist marks its first licensing deal and the show will be adapted locally in the Telegu language by Annapurna Studios for Viu and in Hindi by Bollywood film-maker and showrunner Goldie Behl via his Rose Audio Visuals banner.
Created by Assi Azar, The Beauty and the Baker revolves around the romance between a simple baker and an international superstar. In The Stylist, a small-town girl with big ambitions, and an equally big attitude, gets her first break in fashion, only to discover that her dreams come with a price to pay.
The Indian remakes add to other local adaptations of Keshet shows that include Bandi Yuddh Ke, which aired on the Star India network, based on the Israeli original drama Hatufim (Prisoners of War), which was adapted in the U.S. as the Emmy-winning Homeland for Showtime. Keshet’s talent show format Rising Star India airs on Viacom’s Hindi entertainment channel Colors.
Last year, Viu unveiled a deal with Endemol Shine for an Asian version of its global hit crime series The Bridge, a mystery drama set on the border between Malaysia and Singapore. The original Danish-Swedish series spawned various remakes, including one in the U.S. starring Diane Kruger, which aired on FX for two seasons before it was canceled in 2014.
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