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Toymaker Mattel is bringing one of its best known brands — Barbie — to unscripted TV.
The company is teaming with Mission Control Media (Hollywood Game Night, Face Off) to develop a fashion design competition called Barbie Fashion Battle series that focuses on designing clothes for Barbie dolls. It’s one of a host of projects Mattel Television is developing based on its large catalog of well-known toy and game brands.
“For more than 60 years, Barbie has been boss when it comes to fashion and has served as a muse for a variety of fashion designers, many of whom continue to design for her today,” said Mattel TV executive producer Adam Bonnett. “Now, in partnership with Mission Control Media, Barbie Fashion Battle will give the next generation of designers the opportunity to design high-fashion looks for Barbie. This project is part of our broader effort to expand the Barbie content universe with new scripted and unscripted content, including the recently announced Barbie & Chelsea: The Lost Birthday, among other projects.”
Barbie Fashion Battle will feature 12 adult designers, divided into two “fashion houses” headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in “cinematic reveal sequences.” The winner will get a cash prize and the chance to design a line of Barbie fashions that will be featured on the Mattel Creations platform. No TV or streaming outlet is attached yet.
“Barbie is one of the most recognized brands in the world so the opportunity to collaborate with Mattel on this fun and creative project has been incredible,” said Mission Control Media co-founder Dwight D. Smith. “We can’t wait to introduce viewers to this colorful world and see all of the stunning work these fashion designers create.”
Bonnett, Smith and Mission Control’s Michael Agbabian will executive produce the series.
Barbie Fashion Battle is one of a number of projects Mattel is developing based on its IP. Others include both a game show and a feature film based on the Uno card game and a Whac-a-Mole competition show, while an animated series and live-action film based on Monster High at Nickelodeon and two Masters of the Universe series are in production.
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