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While the future of the Top Gear Live spinoff shows may still be under some doubt following the sacking of host Jeremy Clarkson earlier this year, the BBC is ensuring it is making the most out of its other lucrative IP.
In April came the three-day Sherlocked event in London for fans of all things Arthur Conan Doyle. Although not arranged by the BBC itself, the convention saw ticket prices of between $44 for a one-day pass up to $900 for a “Platinum” package, while spending opportunities once inside included a group photo with Benedict Cumberbatch and other Sherlock castmembers for the not-inconsiderable sum of $295.
Next up from BBC Worldwide, the BBC’s commercial arm, is something for the Whovians out there. Announced Thursday, the Doctor Who Festival — due to take place in London Nov 13-15 — will feature sets and props from season eight and the upcoming ninth season of the hit show, interactive workshops to learn the production process, cosplay competitions, the all-important “Doctor Who shopping village” and, of course, the opportunity to “come up close and personal with key talent,” including Peter Capaldi and showrunner Steven Moffat.
Naturally, given increasing TARDIS running expenses, all of this comes at a cost. While prices of the various opportunities to say “cheese” next to Capaldi or make bunny ears behind a Cybermen are yet to be revealed, entry tickets for adults start at $100, and go up to $168 for a luxury pass including lounge access, priority theater seats and a goody bag.
Should the next season of Doctor Who see the Timelord brandish a Prada-designed, jewel-encrusted sonic screwdriver as he battles titanium, biofuel-powered Daleks, it’s clear where the finances will have come from.
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