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The female-skewing cable network has picked up 20 original half-hour episodes of the hidden-camera series, The Hollywood Reporter has learned exclusively.
White will return to host the third season of the series in 2014. A formal premiere date has not yet been determined.
The deal with producer Kinetic Content brings new episodes of the series to Lifetime, which has aired off-network repeats.
NBC aired the first two seasons of the series, which featured White overseeing the elderly playing pranks on younger folks in a hidden-camera fashion similar to Candid Camera. The show launched with a preview in April 2012 timed to an NBC special tribute for White’s 90th birthday earning 12 million total viewers.
Following its 12-episode run from January to May 2012, NBC renewed the series for a second run of 14 installments, which started with back-to-back airings in January into February with its final four episodes airing March 19, June 25 and July 9.
Rockers’ most recent in-season run — which was used to help fill holes on the network and often held up well — averaged a 1.5 rating with adults 18-49 and 5.3 million viewers. The series failed to really see an uptick when factoring in Live+Seven-Day numbers as the show didn’t traditionally perform well with the DVR crowd.
Rockers marks the latest series to be spared the ax at Lifetime. The cable network revived America’s Most Wanted for a 25th season after Fox dropped the John Walsh crime-fighting series after 24 runs. (Lifetime ultimately canceled the series in March.) The network also picked up ABC’s Devious Maidsafter the network originally passed on the Marc Cherry drama. That series has already been renewed for a second season.
White is repped by APA.
Check out Lifetime’s Miley Cyrus-inspired promo for the return of Off Their Rockers, below.
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