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Broad City centers on two friends (Abbi Jacobson and Ilana Glazer) as they navigate their way through life in New York City. The show, which premiered Jan. 22 to just under 1 million viewers to its premiere telecast, began as a sketch idea from Jacobson and Glazer at the Upright Citizens Brigade in New York before becoming a popular web hit — ultimately catching the eye of Parks and Recreation‘s Poehler, also a UCB alum.
During the biannual Television Critics Association press tour in January, Poehler was quite positive about the Viacom-owned cabler. “There’s so much good female comedy out there and a lot of it is on Comedy Central,” Poehler said.
Poehler, Jacobson, Glazer, 3 Arts’ Dave Becky, Generate’s Sam Saifer and Tony Hernandez are executive producers, with as Eric Slovin as co-executive producer. Jacobson and Glazer created the series. Hannibal Buress, Arturo Castro, Paul Downs, John Gemberling, Chris Gethard and Stephen Schneider co-star, with Poehler, Fred Armisen, Rachel Dratch, Amy Sedaris and Janeane Garofalo among season-one guest stars.
“I didn’t realize Broad City was so good until I read all the incredible reviews,” said Kent Alterman, president of content development and original programming at Comedy Central. “Now I’m really excited about it.”
Broad City currently averages 1.2 million viewers per episode and is enroute to Comedy Central’s highest-rated first season since 2012 among the younger demos, including adults 18-34 and men 18-34.
Broad City‘s renewal firms up its place in the Comedy Central stable, which already includes original programs such as Inside Amy Schumer, Workaholics, Key and Peele, South Park and The Kroll Show. In March, Jacobson and Glazer begin an 18-city tour, which was announced in late January.
The news marks Poehler’s continued upward trajectory behind the camera, as she inked a three-year overall deal with NBC following her Golden Globe win in January and her comedy project with Natasha Lyonne received a pilot order. As for Poehler in front of the camera, though nothing has been made official, NBC Entertainment chairman Bob Greenblatt went “out on a limb” in declaring that Parks and Recreation would reach a seventh season.
Broad City airs Wednesdays at 10:30 p.m. on Comedy Central.
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