
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
CBS is getting edgy to market its forthcoming fall drama Bull.
Billboards around Los Angeles (among other areas) and art appearing on the show’s official Facebook page are using a suggestive double entendre to promote the drama starring NCIS grad Michael Weatherly.
The posters for Bull feature the phrase “He’ll get you off” plastered over Weatherly’s face, a play by the network to target the legal drama to Weatherly’s female fan base.
Set to bow Tuesday, Sept. 20, at 9 p.m. ET/PT, Bull is based on the early career of Dr. Phil McGraw and explores his days as head of one of the most prolific trial consulting services of all time.
“This is not autobiographical; it’s not biographical; it’s inspired by, right? There’s a lot of fiction,” McGraw said of the drama earlier this month at the Television Critics Association’s summer press tour. “One of the first things that we do is, I think, break two or three laws before the first commercial break. I wanted everybody to know that this is fiction, and it’s inspired by.”
Check out the suggestive poster, below.
THR Newsletters
Sign up for THR news straight to your inbox every day