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The “Camp Rock” airings on Disney Channel on Friday, ABC on Saturdayand ABC Family last night proved that sometimes hitting a triple canequal a home run.
First, Disney Channel scored with its latest tween-targetedmusical, with “Rock” averaging 8.9 million total viewers on Friday night. “Rock,” starring the Jonas Brothers, was the second most-watched movie in Disney Channel history, behind last-year’s”High School Musical 2″ (17.2 million).
Saturday night’s rebroadcast on ABC (3.6 millionviewers, 0.9adults 18 to 49 rating and a 3 share) can be viewed through a coupledifferentlenses. The three-hour broadcast put ABC in second place for the nightwith less-thanspectacular numbers. But ABC points out that its “Rock” airing’skids and tweenratings made it the highest-rated Saturday broadcast entertainmenttelecast inthose demos in nearly six years. Sure, it’s not their demo, but itsplugged the Saturday night hole with a repeat and gave the grown-upnetwork some heavy sampling from the tween set.
But it’s the third broadcast of “Camp,” on ABCFamily on Sunday night (just in: 3.7 million), that was, weirdly enough,the most impressive.
One expected “Camp” to do heavy numbers on DisneyChannel. Then, on ABC, it managed to not embarrass itself and look likethe old guy at the party and that’s good. But for “Rock” to then matchits broadcast total viewer number during it’s third airing — on basiccable no less … that’s a pretty strong overall ROI for Disney.
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