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TORONTO — As it moves to acquire Canadian broadcaster CTV, Canadian phone giant BCE has secured U.S. shows from Desperate Housewives to Two and a Half Men for on-demand viewing on its Internet-based Bell Fibe TV service.
BCE, which is set to acquire CTV for $3.2 billion, secured virtually all of CTV’s primetime lineup for Fibe TV’s on-demand platform.
That includes popular hits like CBS’ Thursday night comedy hits The Big Bang Theory and $%*! My Dad Says, ABC’s Grey’s Anatomy and the Law & Order franchise.
The CTV lineup will be added to around 1,000 on-demand movies and TV shows already available through Bell Fibe TV On Demand.
The acquisition of CTV’s on-demand programming comes a day after former BCE executive Kevin Crull joined CTV as its COO.
Crull is to replace CTV president and CEO Ivan Fecan once the takeover of the Canadian broadcaster is completed, likely in mid-2011.
BCE in September unveiled plans to acquire CTV to deliver video content down its broadband fibre and mobile networks.
Rival broadcaster Shaw Media was recently acquired by cable giant Shaw Communications in a similar bid to keep cable, digital phone and Internet access customers on side as the Canadian market absorbs increasingly competition from Netflix, Apple TV and other emerging digital platforms.
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