VANCOUVER — Canadian TV is getting serious about making fun of Americans.
Indie producer Insight Productions has launched a cross-platform project, America, Eh!, to get top Canadian comedy writers and performers poking fun at their southern neighbors.
“Nobody is more equipped or better at making fun of Americans than Canadians,” said Insight chairman and CEO John Brunton on Monday.
“Our friends to the south are a constant source of inspiration, especially for comedy, and we know they can take it because they just keep on doing it!” he added.
America, Eh! will live online, include mobile and social media content, and be anchored by one-hour series yet to find a broadcaster.
The comedy project also will piggyback on Canadian strengths like sketch comedy, satirical news desk reports, slapstick and other local comedy tropes.
The project recalls Talking to Americans, a CBC one-hour special where This Hour Has 22 Minutes’ Rick Mercer interviewed Americans on the street to betray their ignorance of Canada.
Insight is best known for its reality format adaptations like Big Brother Canada and The Amazing Race Canada.