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CBS is adding to its executive ranks.
The company has named longtime 20th TV veteran Paul Franklin president of CBS Television Distribution. In the new role, he’ll report directly to chairman and CEO Leslie Moonves and will oversee all operations for CBS’ domestic syndication company, which includes such long-running series as Judge Judy, Dr. Phil, Entertainment Tonight, Wheel of Fortune and Jeopardy. The division also provides a pipeline of off-net fare from CBS TV Studios to the broadcast syndication market.
Franklin comes to CBS with a wealth of experience in the space, having spent the past 10 years as executive vp and general sales manager of 20th TV and MyNetworkTV. In his dual role there, he led all broadcast syndication sales for the studio as well as the distribution strategy for the programming service. He was intimately involved in the syndication launches for series including Modern Family, How I Met Your Mother and Family Guy. In previous iterations there, Franklin led national and regional sales strategies for a host of off-net and first-run programming along with feature films.
“Paul is one of the most accomplished and talented executives in the broadcast business,” Moonves said Wednesday in a statement announcing the news. “He’s highly respected as a relationship builder, dealmaker and strategist, with a track record for leading some of the most successful syndication sales campaigns of the past decade and for helping build a brand-new programming service and distribution system from the ground up. Paul knows the syndication world inside out and will be a tremendous asset in supporting our programming and serving this valuable client base.”
As part of the corporate restructuring, Armando Nunez, who previously led both the distribution arm as well as CBS Studios International, will focus solely on the latter. During his four years in the prior role, he nearly doubled CBS’ international revenue growth, building such series as CSI and NCIS into billion-dollar global franchises, expanding the reach of Showtime’s brand internationally and making the division one of the biggest growth engines at the company. Now, Nunez will focus all of his energy on securing additional global opportunities for the company.
“Armando Nunez is one of the most highly regarded executives in our company,” said Moonves. “Four years ago, we asked him to add domestic syndication to his plate and he has provided tremendous leadership, stability and success to this valuable division. Now we’re calling on him to dedicate 100 percent of his efforts to our expanding international business, where, thanks to his leadership, our revenue and new business opportunities continue to grow dramatically. We look forward to Armando and his outstanding global team taking us to even greater heights in this important area.”
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