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Joanna Coles, the magazine legend who recently left Hearst Magazines, is joining CBS News as a creative adviser, a part-time role.
“Initially, Joanna will be engaged with the CBS This Morning team and will weigh in on other strategic opportunities,” CBS News president David Rhodes told staffers in a Thursday afternoon note obtained by The Hollywood Reporter.
He continued: “We love the journalism that CTM is doing, we believe in the people doing it — and we want Joanna’s perspective and experience to help us engage new audiences everywhere around that work.”
The division president added that Coles “brings a sharp sense of humor and a habitual viewer’s perspective to our daily experience of news coverage in this extraordinary climate.”
In early August, Coles announced that she would be leaving Hearst after a lengthy stint at the company, which included a tenure as editor of Cosmopolitan. She left Hearst as chief content officer after a transition at the top of the company, and has been a free agent ever since.
It’s not clear why a magazine executive would be brought in to assist a television show, but CBS This Morning has notably struggled in the ratings, pacing behind NBC’s Today and ABC’s Good Morning America. The show recently brought in Bianna Golodryga as a fourth co-host.
Coles does have some television experience; she served as executive producer of The Bold Type, a show inspired by her time at Cosmo.
Variety first reported the hire.
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