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U.S. daytime hit shows Judge Judy and episodes of The Jerry Springer Show will be breaking into more British homes than ever after CBS Reality, part of the CBS Chello Zone U.K. Partnership Channels, struck a deal with the U.K.’s biggest free-to-air digital television provider, Freeview.
It marks the first time the pay TV service is offered on Freeview, and it will be the first channel on the service to air 100 percent reality programming.
Other shows offered on the service, which currently hits 9.5 million homes in the U.K., will be British premiere of Cheaters (season 14) with Clark Gable III and the exclusive broadcast of reality series Dog & Beth: On the Hunt.
CBS Reality also produces local original content.
Chello Zone business development chief Tanya Gugenheim said: “We are thrilled CBS Reality will be added to the DTT platform as the audiences for both are incredibly well matched. The channel is the ratings leader in our CBS Chello Zone Partnership portfolio and will no doubt be compelling viewing for Freeview customers.”
Guy North, marketing communications director, Freeview: “We’re delighted that CBS Reality will be joining the existing lineup of channels on Freeview, bringing viewers even more choice of subscription-free entertainment.”
CBS Chello Zone U.K. Partnership Channels launched in 2009 on the Sky platform.
In 2012 the partnership expanded into EMEA, with the launch of CBS Chello Zone EMEA Partnership Channels across more than 80 territories, including Poland, Netherlands, Russia and South Africa.
Freeview is the only free-to-air U.K. digital terrestrial television service and delivered by DTV Services, a joint venture between the BBC, ITV, Channel 4, BSkyB and transmitter operator Arqiva.
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