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CBS Television Studios is going all-in on reality, launching a new unscripted department with network alum Ghen Maynard.
Maynard will serve as senior executive vp, alternative programming at CBS’ in-house operations, where The Late Late Show recently birthed reality development at the otherwise scripted-focused player. “We’re thrilled to have Ghen return to CBS to help build our Studio alternative department,” said CBS Studios President David Stapf, to whom Maynard will report. “Ghen has an outstanding track record in the unscripted arena, having developed some of reality television’s biggest hits. His creative instincts and strong relationships within the alternative community will be key as we grow our roster of unscripted hits and new formats.”
Ownership has been a huge push at networks and their in-house operations in recent years, but it was only of late that it extended to unscripted programming. Earlier this year, NBC launched its own operation dedicated to developing and owning reality content with the Universal Television Alternative Studio toplined by unscripted execs Paul Telegdy and Meredith Ahr.
CBS Studios recently placed James Corden-created Carpool Karaoke and Drop the Mic at Apple Music and TBS, respectively.
For Maynard, this is a homecoming. He led CBS’ reality operations from 2000 to 2004, before returning to CBS Paramount Network Television Group, where he served as executive vp, alternative programming and entertainment content for new media between 2006 and 2008.
While at CBS, he was responsible for developing such enduring hits as Survivor, Big Brother and the Amazing Race. “I am very grateful to both Les [Moonves] and David for the opportunity to build this exciting new venture at my old home, where I will get to work again with so many good friends,” said Maynard.
Mayard has most recently been selling pilots and series as an independent producer.
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