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ViacomCBS and HBO Max are expanding their relationship.
Comedy Central hits Chappelle’s Show, Inside Amy Schumer, Key & Peele, Nathan For You and the original Reno 911 will be available to stream on the WarnerMedia-backed streaming platform starting Nov. 1.
The library tittles are part of a non-exclusive pact between ViacomCBS and WarnerMedia. That means that ViacomCBS can continue to sell those titles elsewhere and put them on its own streaming platform. ViacomCBS is poised to rebrand its own streaming service, CBS All Access, as Paramount+ in 2021. The new service is being designed to better reflect all of ViacomCBS’ brands, including Comedy Central, MTV and Paramount Pictures, among others.
Friday’s library deal expands HBO Max’s relationship with Comedy Central. The streamer made a massive $500 million deal for streaming rights to South Park that covers exclusive domestic rights to the animated mega-hit. Additionally, HBO Max picked up scripted comedies The Other Two and South Side when Comedy Central’s approach to originals shifted. ViacomCBS continues to monetize both of them since they’re produced in-house by Comedy Central Productions.
The moves are all part of a larger ViacomCBS strategy to expose some of their biggest hits to larger audiences before reclaiming them as exclusives to their own platform. HBO Max, home of both Friends and Big Bang Theory, is already considered a destination for comedy. The hope is library titles, like Chappelle’s Show and South Park, will be exposed via HBO Max to new audiences who, when the hits eventually become exclusive to Paramount+, will sign up for that service.
The strategy is a double win of sorts as ViacomCBS monetizes the library and can add them to its own platform while also exposing them to new audiences.
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