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Chris McCarthy is adding Logo TV to his resume.
The executive vice president of MTV and general manager of MTV’s sister networks MTV2 and mtvU will now also lead Logo TV as the network’s general manager, MTV president Stephen Friedman announced today.
McCarthy, who helped reinvent MTV2 and guided the channel into three years of record ratings, will attempt to do the same with Logo TV, the first-ever ad-supported channel specifically geared toward the lesbian, gay, bisexual and transgender community. He’ll oversee all of the network’s creative and business functions.
Since Logo TV’s alignment with MTV in late 2013, McCarthy has worked alongside Friedman as interim GM following his predecessor Lisa Sherman‘s exit a year ago. During his tenure, he’s already led the network into its highest-rated and most-watched year in its history, up nearly 20 percent from the previous year.
“Chris has helped guide our channels to ratings and creative highs. With MTV2, he demonstrated how he can lead a network to capture the imagination of a hard to reach young, male demographic,” said Friedman. “His insight, creativity and business acumen have made an indelible impact, and I’m thrilled to partner with him to drive the next chapter in Logo TV’s evolution.”
The network has launched a new slate of original programming and specials that began with Trailblazers, a TV special honoring LGBT pioneers, and the more recent Secret Guide to Fabulous from executive producers Kelly Ripa and Mark Consuelos’ Milojo Productions. Another upcoming documentary, Laverne Cox Presents: The T Word, premieres Oct. 17.
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