E! Looks to Eastwood Family to Become the Next Kardashians

E! is looking to the Eastwood family to become the next Kardashians, greenlighting the unscripted Mrs. Eastwood & Co. to series.

The NBCUniversal cable network will put the lives of Clint Eastwood‘s wife Dina and daughters Francesca and Morgan under the microscope with 10 episodes of the half-hour series set to bow May 20, E! said Tuesday.

Produced by Bunim/Murray Productions (MTV’s The Real World), Mrs. Eastwood & Co. will follow former TV news anchorwoman Dina, Francesca and Morgan at their homes in Los Angeles and Carmel, Calif., with the actor-director occasionally appearing onscreen. The series also will focus on Overtone, the South Africa-based six-man vocal group Dina Eastwood discovered while visiting the region for the filming of her husband’s 2009 feature Invictus.

Dina Eastwood, Jonathan Murray, Gil Goldschein, Jeff Jenkins and Russell Jay will serve as executive producers.

“People might be surprised by how we live our lives and our unconventional approach,” Dina Eastwood said Tuesday. “I also believe that it’s hard not to fall in love with my band, Overtone.”

Added Clint Eastwood: “I’m really proud of my family. They are a constant source of inspiration and entertainment.”

Said E! president of entertainment programming Lisa Berger, “This refreshing group delivers on the network’s promise to present fascinating personalities who have compelling stories and unique points of view.”

Francesca Eastwood, 18, is the daughter of Clint Eastwood and actress Frances Fisher. She appeared in her father’s 1999 feature True Crime and in the 1995 drama The Stars Fell on Henrietta. Morgan Eastwood, 15, is in high school.

The series order comes as the Kardashians continue to be a ratings draw for the network, most notably with the January finale of Kourtney & Kim Take New York ranking as the third-best showing for the network in total viewers, adults 18-49 and its prime metric, women 18-34.

NBCUniversal cable entertainment chairman Bonnie Hammer told THR in December that she wanted to transform E! into a more “aspirational” network and expand beyond living with one or two franchises. “One of the first things we’ll do is to expand beyond the confines of how Hollywood defines celebrity, trends and aspiration,” she said.

“I think it will have its own life expectancy,” Hammer said of the lucrative brand that the family has built onscreen and off, “and we’ll just go along with it and help hone what’s right for E! and what’s not right for E! as we develop a whole other world.” Falling among the former are mom Kris Jenner‘s two youngest daughters — technically Jenners, not Kardashians — and what Hammer says she hopes are “two, three, even four” new Kardashian spinoffs.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit