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The CMA Awards hit an all-time low in Wednesday’s ratings, falling by more than a third among adults 18-49.
ABC’s broadcast of the 52nd annual awards delivered a 2.1 rating in the 18-49 demographic and 10.06 million viewers. Those are tops for the night — but also the smallest ratings the show has ever recorded. It fell 34 percent in adults 18-49 from last year’s 3.2 and 29.5 percent in total viewers (compared with 14.27 million, which was a three-year high).
The previous low for the CMA Awards came in 2016, when they pulled in 12.5 million viewers and a 2.9 demo rating opposite a huge World Series Game 7.
The awards did help Jimmy Kimmel Live! to strong numbers in late night: 0.7 in adults 18-49 in metered markets and 2.1 in households. The show led late night in the demo and was second in households to CBS’ Late Show.
The other networks weren’t hugely affected by the CMAs. Fox’s Empire and CBS’ Survivor shared second place in the demo at 1.4, and both were down a little week to week. Star held at 1.1 for Fox, and CBS dramas SEAL Team (0.8) and Criminal Minds (0.7) each lost a tenth on CBS.
NBC’s Chicago Med (1.2) and Chicago Fire (1.3) both matched their week-ago ratings. Chicago P.D., however, dipped a tenth of a point to a season-low 1.0. At The CW, Riverdale (0.4) and All American (0.3) were steady.
ABC’s 2.1 rating in the 18-49 demo comfortably led the night. Fox’s 1.3 edged NBC’s 1.2 for second place. CBS averaged 1.0 and The CW 0.3.
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