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CNN wants to bring Snapchat’s audience a live daily news update.
The cable news network on Monday debuted The Update, a daily show that will offer a rundown of the biggest stories from the day featuring videos from CNN reporters and bureaus around the world. The Update is scheduled to begin streaming each day at 6 p.m. ET and will also produce breaking news segments.
The show’s launch comes on the heels of a June announcement that CNN-owner Time Warner had struck a $100 million deal to produce original programming for Snapchat. The pact included up to original 10 shows a year across Time Warner properties, including HBO, TBS and Warner Bros.
“We are introducing our brilliant cast of world-class anchors and reporters to a young audience in a smart, accessible way with The Update,” said Samantha Barry, executive producer social and emerging media at CNN. “In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile-friendly video.”
CNN’s reporters and correspondents will publish on Snapchat throughout the day with rolling updates as news breaks. Each show will feature at least five stories. In addition to serving as a daily show, The Update will become the home for all CNN content on Snapchat’s Discover platform, where publishers post daily digests of video and editorial content.
News has worked especially well on Snapchat. The app’s first in-house produced show, Good Luck America, hosted by former CNN reporter Peter Hamby, drew an average of 5 million unique viewers for each episode during its second season. Meanwhile, NBC News’ twice-daily show, Take Two, had 29 million unique viewers during its first month.
“Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning,” said Sean Mills, senior director of content programming at Snapchat. “It’s more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through The Update.”
Snapchat launched shows a year ago as a way to bring shortform, made-for-mobile video to its audience. Today, the app reaches 173 million daily active users and has introduced such shows at The Voice on Snapchat and Phone Swap. To date, Snapchat’s nearly 25 series have been seen by more than 88 million unique viewers, who have spent 22 million hours watching the programming.
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