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Comedy Central has found itself a new creative chief.
In a continued bid to cut through the growing clutter, the Viacom-owned cable network has tapped Lu Chekowsky as senior VP of brand creative. In her new position, which she will assume in mid-December, Chekowsky will lead Comedy Central’s in-house creative team.
She will oversee the development of all branding and marketing creative across every platform. More specifically, the MTV vet will peddle a portfolio of shows that includes Broad City, South Park, Drunk History and the upcoming late night entry, The Minority Report with Larry Wilmore.
“The search for our new creative head took us across the country, to Canada and the UK, and as far away as Hong Kong. In the end, the perfect candidate turned out to be right across the hall. We’re delighted Lu has agreed to give-up the hunks of Teen Wolf for a bunch of animated school kids and two broads from Brooklyn,” says Chief Marketing Officer Walter Levitt, to whom Chekowsky to report.
Chekowsky comes to Comedy Central from cable sibling MTV, where she served as VP/creative director since 2011. During her tenure there, she was responsible for the creative direction of all promo campaigns for the net’s series, scripted and unscripted, as well as events, including the MTV Movie Awards and the VMAs. She earned an Emmy for her contributions to the “Get Yourself Tested” sexual health pro-social campaign for the young-skewing network.
Prior to Chekowsky’s stint at MTV, she spent seven years as a creative director at leading ad firm, Wieden+Kennedy, working for brands including Nike, Noxzema and Proctor + Gamble. Before that, she was, at various points, a stand-up comic, relationship columnist, telephone psychic and a tram-driving emcee on the backstage tour at Disney/MGM Studios.
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