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Sony’s Crackle wants more of Dennis Quaid drama The Art of More.
The streaming service has renewed the series, its first original hourlong drama, for a second season. The 10 new episodes will begin shooting in early 2016.
Crackle says Art of More has received 2 million views since all 10 episodes of the first season were made available on Nov. 19. The company notes that more than half of the viewers were new to its service, which streams licensed and original fare for free with ads.
“As our most ambitious series to date, The Art of More is a brand-defining drama that speaks to Crackle’s mission to be a home to must-see original content,” said Crackle GM Eric Berger. “The successful performance of the series in such a short amount of time is a testament to the incredible team behind it who will take our audience deeper into a world where there is still much more story to tell.”
The show stars Christian Cooke as former soldier Graham Connor, who uses his connections to an Iraqi smuggling ring to move his way up in the art world. Cary Elwes plays Connor’s mentor, Kate Bosworth portrays the daughter of the CEO of the rival auction house and Quaid, who also executive produces, plays real estate shark Samuel Brukner.
Art of More, written and executive produced by Gardner Stern (NYPD Blue) and Chuck Rose, received mixed reviews. The New York Times wrote that “the casting is delicious, the characters and their stories grow more complex with each episode,” while The Hollywood Reporter‘s Daniel Fienberg called it “close to an average, or slightly below average, broadcast network show.”
Crackle has been making original content for a handful of years and has become known for its comedy fare, including Comedians in Cars Getting Coffee with Jerry Seinfeld. But Art of More serves as its first attempt to create its own House of Cards or Transparent, and the series was rolled out with a multiplatform marketing campaign to boost its visibility with viewers.
Crackle’s originals include stop-motion animation series SuperMansion, game show Sports Jeopardy with Dan Patrick and feature Joe Dirt 2: Beautiful Loser.
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