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The CW is announcing (and touting) its efforts at inclusiveness and representation in a new campaign the network is labeling “Open to All.”
The campaign, launching a week into the network’s fall season, highlights The CW’s commitment to diversity in front of and behind the camera. It formally launches Monday with on-air, digital, social and print components; a video spot featuring a host of stars from The CW shows is at the end of the post.
“We think this campaign really captures the spirit and mission of The CW and why our fans come to us,” said The CW president Mark Pedowitz. “We are committed to making sure our viewers see themselves represented on screen, and that we also have diverse voices being heard behind the camera. In fact, 12 of our 17 series this season are created by or executive produced by women or people of color. We are proud of the strides we’ve made and are continuing to make, and #CWOpenToAll reflects that, and helps drive the message that we want to be known as a place where all are welcome to be, and all are welcome to watch.”
In addition to having the majority of its series run by women or people of color, the network says 63 percent of showrunners/executive producers, writers and directors on its scripted series for 2018-19 are women or people of color. That’s up from 53 percent a year ago.
Additionally, 47 percent of series regulars on the network are women, and 49 percent are people of color. The CW will also feature the first transgender superhero on TV later this season when Nicole Maines plays Dreamer on Supergirl.
Below is the first Open to All spot.
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