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The CW is trying its hand at comedy again.
The network has picked up scripted comedy Significant Mother to series, The Hollywood Reporter has learned.
Originally developed for its digital platform Seed, the comedy centers on budding Portland restaurateur Nate (Josh Zuckerman, 90210), whose world is turned upside down when he comes back from a business trip to find that his lothario best friend and roommate, Jimmy, is now dating his recently separated mother, Lydia (Krista Allen, What About Brian). To make matters worse, Nate’s previously disinterested dad, Harrison (Jonathan Silverman, Weekend at Bernie’s) is now determined to win Lydia back and isn’t afraid to use Nate to get what he wants. Stuck between his family feud and his best friend’s first serious relationship, Nate’s “new normal” forever changes his relationships with his parents and severely handicaps his own dating life.
The comedy hails from writers Erin Cardillo and Richard Keith, who exec produce alongside Tripp Reed and Les Morgenstein. The half-hour is produced by Alloy Entertainment, Warner Bros. Television and CBS Television Studios. Emma Fitzpatrick (The Social Network) and Jay Ali (The Fosters) round out the cast.
Production will begin soon for a debut as part of The CW’s summer 2015 schedule with a formal premiere date to be determined.
For The CW, the pickup comes as network president Mark Pedowitz continues to ramp up scripted fare in the traditionally low-rated summer months. The network previously renewed veteran Beauty and the Beast for a fourth season slated for summer 2016, with season three bowing in May. The network still has rookie drama The Messengers scheduled to bow on April 17 as it inches toward a larger year-round schedule.
Joining Mother and Beast are Canadian scripted comedy Dates and unscripted hourlong effort Wicked Offer.
Mother marks the latest Seed offshoot to move to the network. It joins fellow comedy Backpackers, which aired last summer with Canadian import Seed as The CW continues to push back into original scripted comedies. (Both Backpackers and Seed were canceled.)
For his part, Pedowitz told reporters in January at the Television Critics Association’s winter press tour that he would also look to its digital platform as an incubator for another new original comedy series for next summer as well.
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