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The CW is committing to its scripted programming.
The network used its platform at the Television Critics Association’s winter press tour to announce an early renewals for eight series: Arrow, Jane the Virgin, Reign, Supernatural, The 100, The Flash, The Originals and The Vampire Diaries.
“Each of these series have helped define what The CW is today, a network that is home to smart, provocative, quality programming, targeting a savvy adult audience,” CW president Mark Pedowitz said in a release ahead of his executive session. “By picking up these shows now, our executive producers can start planning next season’s storylines, and rolling these shows out throughout next season guarantees The CW will have more proven original series for our fall, midseason and summer 2016 lineups.”
Much has changed for The CW in the past year. With the additions of Jane and DC Comics adaptation The Flash, the network has posted significant gains year-over-year. Its up 14 percent in total viewers — the network’s best showing since 2010-11 — and up a tick in the key adults 18-49 demographic to a 0.9, while flat in its key adults 18-34 metric.
This season has seen the network post double-digit demo gains on Monday, Tuesday and Friday. The network often tops some of the Big 4’s originals in the advertiser-coveted demo and, with the addition of The Flash, has seen its typically female-dominated audience grow to 40 percent male — up 10 percent compared with four years ago.
The renewals represent additional season orders for all of the network’s 2014-15 season’s fall slate.
Click here to see what Pedowitz had to say about the future for Hart of Dixie, Beauty and the Beast and a Supernatural spinoff.
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