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Jay Leno on the cover of Time magazine. Critics complain that “Mad Men” is too slow, then others say dull = art. NY Times says Fox’s “Glee” marketing is paying off. “Saturday Night Live” hires (and fires) two cast members. And, best of all, somebody’s doing a porn parody of “Jon & Kate” with a title that seems, in retrospect, inevitable.
Tonight the fall season gets under way (unofficially) with the debut of the CW’s “90210” and “Melrose Place.”
The question is, can the CW jump-start a car that’s been sitting on their lawn all summer?
The network has been putting plenty of marketing behind launching its new shows, yet Monday night’s repeats of “One Tree Hill” and “Gossip Girl” (averaging 1.1 million viewers, 0.4 preliminary adults 18-49 rating) demonstrate the depressed level of viewership the network needs to climb from after airing nothing but encores the past few months. Being the first network out of the gate, too, comes with upsides and downsides — it’s like being the first person to arrive at a party.
Otherwise, Monday was pure, uncut repeats on the broadcast networks. You can try to tea-leaf that Fox’s “Lie to Me” repeat matching “House” (both pulling a 1.3 in the demo) and “The Big Bang Theory” continuing to pull a tenth higher than “Two and a Half Men” bodes well for both shows in their new time slots, but that’s just speculating.
On Sunday night, ABC’s “Shark Tank” (3.6 million, 1.1) and CBS’ “Big Brother” (6 million, 1.8) and “There Goes the Neighborhood” (3.4 million, 0.9) were low, but you’d expect as much given the holiday weekend.
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