The CW’s ‘Beautiful Life’

This campaign (which used four naked images of the cast) was an easy and inexpensive way to get some attention for a show that wasn’t the CW’s top marketing priority. Since the show is about modeling, the network gets away with a cheap idea (“let’s make ’em nekkid!”). But the ad keeps you at a distance and, other than having hot folks in the show, there’s no reason given to watch.

Grade: C+