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Dan Bucatinsky and Lisa Kudrow are teaming with Dan Savage for an update to his Emmy-winning It Gets Better empowerment campaign.
Bucatinsky and Kudrow, via their Is or Isn’t Entertainment banner, are teaming with Savage and his producing partner Brian Pines, Lexus and L/Studio to create a new web series: It Got Better.
Founded in 2010 by Savage and Terry Miller, the nonprofit It Gets Better Project used media to reach lesbian, gay, bisexual and transgender youth worldwide in an effort to provide support and messages of hope that life does indeed get better. To date, more than 50,000 inspirational videos, including one from President Obama, have been uploaded to support the campaign and the LGBT community.
The first cycle of the new video series will consist of six episodes. Production begins in March with Glee‘s Jane Lynch and Jason Collins, the NBA’s first openly gay player, among the first to film videos for It Got Better. A specific air date has yet to be determined.
Created and exec produced by Bucatinsky, Kudrow, Savage and Pines, It Got Better is backed by Lexus and L/Studio. It’s the same digital platform that launched Kudrow and Bucatinsky’s web-series-turned-Showtime-comedy Web Therapy.
The goal for It Got Better is to educate, save lives and change minds. Producers hope to reach millions with the goal to impact and inspire audiences with each simple, short story of courage and personal growth.
Since its launch in 2010, the It Gets Better Project has expanded its support of LGBT youth on both a national and global scale, serving as a resource on policy and legal matters with a goal of remaining resolute in its mission to improving the lives of LGBT youth. It won a Governors Award Emmy in 2012.
For Kudrow and Bucatinsky, It Got Better marks the duo’s latest TV and new-media project. Their credits include HBO’s The Comeback, Showtime’s Web Therapy — created by screenwriter and Bucatinsky partner Don Roos — as well as TLC’s Who Do You Think You Are. The Emmy-nominated Who Do You Think You Are, which originally aired on NBC, was recently renewed for a second season on TLC.
Bucatinsky, meanwhile, collected his first Emmy win for his recurring guest role on ABC’s Shonda Rhimes-Betsy Beers drama Scandal. The actor and father of two also serves as a co-executive producer/writer on Rhimes’ ABC drama Grey’s Anatomy and reteamed with the prolific producer’s Shondaland banner to adapt his best-selling parenting book Does This Baby Make Me Look Straight as an hourlong dramedy for ABC.
For their part, Kudrow and Bucatinsky recently reunited during the latter’s guest-starring arc on ABC’s Scandal.
Bucatinsky is repped by CAA and Myman Abel; Kudrow is with CAA and Viewpoint.
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The Fien Print
William Jackson Harper