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BBC Wordwide, the commercial arm of British broadcaster BBC, said Tuesday that a local adaptation of its Dancing With the Stars franchise will launch in Brazil.
RecordTV’s Brazilian free-to-air network Rede Record, one of the most widely watched networks in the country, will air Dancing Brasil. The adaptation, the first primetime version of the popular show in the country, will be produced by Record and Endemol Shine Brazil in partnership with BBC Worldwide, and come live from Record’s Rio de Janeiro studios.
Brazilian TV personality Xuxa Meneghel will host the show, which will air Mondays starting in April. It will consist of 13 episodes of 90 minutes: 14 couples will compete with choreographies in a variety of dance styles, judged by a panel of experts. In a grand finale, the three best teams will compete for the top spot and R$500,000, or U.S $162,000, in prize money.
“Dancing Brasil underscores our commitment to Brazil, while reflecting our strategy to bring the best BBC properties to the widest possible audiences in Latin America,” said Anna Gordon, executive vp and managing director, BBC Worldwide Latin America/U.S. Hispanic. “By partnering with Rede Record to produce and air the local version of one of BBC Worldwide’s most successful titles, we are now able to take Dancing With the Stars to every corner of the country.”
Said Marcelo Silva, artistic vp of Record TV: “We are very excited to bring one of the most prestigious titles in the planet to the Brazilian market and are confident that Dancing Brasil will reach the extraordinary audience levels it has reached globally on on our network.”
“We are pleased to start our recently signed production agreement with BBC Worldwide with the local adaptation of a great show like Dancing With the Stars, helping the company meet the growing demand for acclaimed British titles that resonate with Brazilian audiences,” said Juliana Alganaraz, managing director at Endemol Shine Brazil.
BBC Worldwide says that Dancing With the Stars is “the world’s leading dance entertainment brand.” The format has been sold to over 50 countries. More than 300 seasons of the format have aired across the globe.
BBC Worldwide, the commercial arm of the U.K. public broadcaster and the largest seller of TV content outside of the U.S., is holding its 41st annual Showcase in Liverpool through Wednesday. Attracting more than 700 buyers annually, it is the world’s biggest television sales market hosted by a single distributor.
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