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David Berson has been named executive vice president, CBS Sports, and president of CBS College Sports, CBS announced Thursday.
“David’s fresh perspective and distinguished record of success will be a tremendous asset to CBS Sports’ industry-leading portfolio,” said Sean McManus, president of CBS News and sports, in a statement. “He has expertise across the many disciplines of sports media and has launched the kind of collegiate sports programming channels that will help CBS College Sports achieve even greater success. As our portfolio of brands continues to expand and thrive, I’m very pleased to have David by my side and I look forward to his insight, counsel and contributions.”
Berson, who will assume his new role on Jan. 3, will run the day-to-day operations of CBS College Sports Network. He’s joining the network after a 16-year career at ESPN, where he most recently co-ran the programming department and was responsible for programming strategy, scheduling, development and driving audience consumption for all of ESPN’s domestic television networks (ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPNU, ESPN Deportes, ABC Sports) as well as for ESPN’s digital media platforms (ESPN3.com and ESPN Mobile TV).
Steve Herbst, the executive vice president and general manager of CBS College Sports Network, will step down at the end of the year.
“Steve has played a key role in the management of CBS College Sports Network during a time of great growth, helping make it the profitable franchise that it is today,” said McManus. “We’re very thankful for all his many contributions and have no doubt he will have success in whatever he chooses to take on next.”
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