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NBC will extend the saga of the Brady, Horton and DiMera families for a 55th year.
The network on Tuesday announced it has renewed its daytime drama Days of Our Lives for season 55 in 2019-20. The soap is the longest-running series in NBC’s history — it’s been around 10 years longer than Saturday Night Live — and the sole remaining daytime drama on the network.
Days is also coming off a win for outstanding drama series at the 2018 Daytime Emmys and a ratings uptick in 2017-18, where it averaged 2.55 million viewers.
“It’s a great day in Salem! The sands in the hourglass will continue to flow for yet another year,” executive producer Ken Corday said in a statement. “We’re grateful to NBC and [producer] Sony for their continued support of the show and, of course, to our dedicated and passionate fans — we owe it all to you. Thank you for taking us through our 55th season. We can’t wait for you to see what we have in store.”
Added Bruce Evans, executive vp current programming at NBC: “With writing that manages to weave together Salem’s iconic characters with current realities, Ken Corday and his team have ushered the show’s legacy into a new era that resonates with both longtime and new viewers. The actors and crew have such a tremendous respect for Days and what it means to fans. We believe that level of commitment shows through and touches our audience year after year.”
Days of Our Lives premiered Nov. 8, 1965, and is the second longest-running daytime soap still in production (ABC’s General Hospital debuted in April 1963).
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The Fien Print
William Jackson Harper