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Days of Our Lives can add a few more days to its already long history. The NBC soap opera has been picked up for another year, taking it through its 51st season, it was announced Thursday.
NBC’s lone soap has hardly been a lock for renewal in recent years, but its ratings have been on the upswing. In January, the Sony Pictures TV-produced show brought its most-watched week since the network was getting a boost from the 2014 Sochi Olympics, averaging 2.9 million viewers.
“NBC is incredibly proud of the legacy of Days of Our Lives and we couldn’t be more excited to brings its fans new stories for the 51st season,” NBC Entertainment president Jennifer Salke said in a statement. “In a business where having a show remain on the air for two seasons is considered a success, what Days has achieved is extraordinary.”
Days of Our Lives is executive produced by showrunner Ken Corday, son of co-creators Ted and Betty Corday. In 2015, it earned the Daytime Emmy Award for outstanding drama series.
The soap’s renewal marks good news for a genre that isn’t altogether thriving, as more eyeballs go to digital and the more cheaply produced talk shows. It has been five years since ABC thinned the herd considerably with its canceling of One Life to Live and All My Children.
General Hospital remains on ABC. And CBS’ The Bold and the Beautiful and The Young and the Restless (the latter also produced by Sony) continue to outperform the other networks’ series handily.
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