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Dish Nation, the syndicated half-hour daily entertainment news show featuring radio personalities from across the country, has been renewed by the Fox Television Stations for another year.
“The hilarious personalities featured on Dish Nation are clearly resonating with viewers across the country,” said 20th Television executive vp and general manager of broadcast sales Paul Franklin. “The program’s comedic take on pop culture and celebrity news have freshened up the stagnant entertainment magazine genre.”
Those personalities include Atlanta’s Rickey Smiley and the team of Heidi and Frank in Los Angeles. And while it hasn’t pulled in as many total viewers as other entertainment magazine shows and most traditional talk shows, Dish has delivered a younger audience than almost any of its syndicated competitors.
In national syndication ratings for the week of Nov. 11 through 17, Dish had a household rating of just a 1.0 — which is marginal. What is impressive is that the average age of the viewers was only 45.1, compared to 59 for Entertainment Tonight and Inside Edition and 55 for Access Hollywood and Extra.
Only TMZ attracts an audience nearly as young as Dish Nation, drawing an average viewership of just under 47 years of age.
Dish Nation also ranks well among adults 18-34, those advertiser-coveted millennials who can be so hard to attract. For the week of Nov. 11-17, Dish pulled a 0.5 rating in that age group, which is better than Access Hollywood, Extra and OMG The Insider, which all had a 0.4. The market leaders E.T. and Inside Edition both had 0.6 in that demo, which is not markedly better than Dish even though they drew a lot more total viewers.
Dish Nation also bests some talk shows when it comes to attracting younger viewers. Steve Harvey had a 0.4 rating in the 18-34 demo and an average viewer age of 51, while Katie has a 0.3 in the demo and attracts viewers averaging nearly 61.
In August, Dish experienced some behind-the-scenes changes. Stu Weiss, who created the show and was executive producer, left to concentrate on his company Studio City, which produces Dish Nation. He was replaced as EP by co-executive producers Michael Bachmann and Matt Blanock.
Dish Nation is another show that started as a summer test on the Fox stations. After a successful 2011 test run, it began a national rollout in September 2012.
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