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Sofia airs on Disney Channel’s Disney Junior programming block targeted at preschoolers as well as its new 24-hour Disney Junior channel. It is cable TV’s top show among kids ages 2-5 as well as among both girls and boys in the demo and also is the No. 1 preschooler cable TV series in total viewers and women 18-49, which Disney points to as a sign of parental approval.
“We are so proud of the strong connection our young viewers and their parents have forged with Sofia,” said Nancy Kanter, senior vp original programming and general manager at Disney Junior Worldwide. “While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience.”
The series follows Princess Sofia, an ordinary little girl, as she learns how to adjust to royal life after her mom marries the king. The voice cast also includes Sara Ramirez as Queen Miranda, Sofia’s loyal and caring mother; Wayne Brady as Clover, Sofia’s wise-talking rabbit sidekick; and Tim Gunn as Baileywick, the castle’s royal steward.
The TV movie Sofia the First: Once Upon a Princess is set to be released Tuesday on DVD by Walt Disney Studios, while an exclusive Sofia the First product line is in Disney Stores and a full line, including apparel and toys, will launch at major retailers nationwide in the summer.
Sofia the First also is part of the Disney Junior Live on Stage! attraction at Disney’s Hollywood Studios in Florida and will be added to the attraction at Disney California Adventure later this month. The Sofia character will make her Disney Parks debut in the summer.
Craig Gerber developed the series and serves as executive producer and story editor, while Jamie Mitchell serves as executive producer and director. John Kavanaugh is the show’s songwriter/music director, and Kevin Kliesch is the composer. Sofia the First is a production of Disney Television Animation.
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