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Showtime Networks Inc. has named Don Buckley as Senior Vice President, Digital Services.
He will oversee the company’s Digital Media Group including the day-to-day operations for Showtime Networks’ broadband, mobile and interactive television (ITV) initiatives. In this capacity, he will manage multi-platform content, digital platform marketing, production and technical operations.
“Our award-winning Digital Media Group continues to be recognized as an industry leader, engaging and adding value to our subscribers across multiple platforms,” said Len Fogge, Executive Vice President, Creative, Marketing, Research and Digital Media, in a statement. “Don’s creativity and innovative mind have made him one of the most respected executives in the business. We’re excited to have him join Showtime Networks and lead the digital team to even more remarkable successes.”
Buckley worked for more than 20 years at Warner Bros., founding its interactive marketing department, and was also a co-founder of Warner Bros. Online, now known as Warner Bros. Advanced Digital Services. Until 2008, Buckley served as Warner Bros.’ Senior Vice President, Interactive Marketing and was previously its Vice President, Theatrical Marketing. He headed the company’s New York offices and served as digital liaison to Time Warner and its investment group, Time Warner Investments.
Most recently, he launched the integrated, interactive marketing company THA.i, in partnership with Terry Hines & Associates, with clients that included IMAX, Focus Features, CBS Films, Warner Bros. and Universal Studios, among others. He was a partner at the company, as well as its President, and also served as Executive Vice President of Terry Hines & Associates.
He will be based in Showtime Networks’ New York headquarters.
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